Byron Bay’s New Kids Streetwear Label — Made for Toddlers, Chaos & Real Life.

Ichigo Ichi was born from a shared vision: to create oversized, street-inspired kidswear that’s equal parts comfy and cool. Based in Byron Bay, Australia, we’re all about unisex toddler clothes that actually fit, look rad, and make dressing your kids fun again.

It all started in 2022, with two mums - Jess and Luci - who didn’t know each other yet but happened to be birthing in hospital rooms side by side. Fast forward a few chaotic years (and meeting coincidentally in swim class), we realised we shared more than just timing - we shared a mission: to create street-inspired kids clothing that doesn’t make you cringe.

We were done with the dorky slogans, tight fits and bright colours that didn’t feel right. We wanted toddler hoodies and denim jeans that were comfy enough for mess and play, but cool enough to turn heads. From track pants to oversized t-shirts our pieces are designed to move, play, and get dirty - just like kids do.

Byron Bay Roots, Global Vibes

Our collection is all about unisex kids clothing with a minimalist, streetwear vibe - perfect for Byron Bay’s laid-back lifestyle and anywhere else little adventurers roam.

The name ‘Ichigo Ichi’ (yes, we dropped the ‘e’) is a nod to the fleeting nature of childhood and a reminder to live in the moment. Every messy meal, every skatepark fall, every milestone - they only happen once. So, while your kids grow and explore in our oversized clothes, we hope you’re soaking up every wild, wonderful second.

Thanks for being here. We’re stoked to share this journey with you.