Oversized. Unisex. Built for real life.

Ichigo Ichi is a kids streetwear brand from Byron Bay creating oversized, unisex clothing for kids aged 1–9.

No cringe slogans.
No stiff fabrics.
No tight cuts.

Just relaxed silhouettes, durable fabrics and pieces made for movement, mess and everyday chaos.

How it started.

In 2022, two mums met at swim class, became friends and quickly realised they shared the same frustration: kids clothes were either too precious or painfully uncool.

So we built the brand we wished existed.

Designed in Byron Bay. Worn everywhere.

Ichigo Ichi blends Byron Bay’s relaxed lifestyle with modern streetwear influence.

Oversized. Unisex. Built to last.

Clothes that look good and keep up with real childhood.

Why the name?

Ichigo Ichie is a Japanese philosophy about appreciating moments that only happen once.

We dropped the “e”.
Because childhood moves fast.

Messy. Loud. Unforgettable.

Our job is to make sure the clothes keep up.